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But these try-and-buy titles are just a part of what’s become a $2.25 billion industry with over 200 million users and growing at an annual clip of 20 percent, according to The Casual Games Association industry group.Īnd while the Bay State can lay claim to so-called Triple A big-budget hits – including Cambridge-based Harmonix’s “Rock Band” franchise, 2K Boston’s “Bioshock” and the “Lord of the Rings” massive multiplayer fantasy game by Westwood’s Turbine – the state is also becoming a big player in the casual games market. ptie.There’s nothing casual about the casual games industry – it’s become a huge business.Ĭasual games such as “Tetris,” “Bejeweled” and “Bookworm” have a place on many computer-users’ hard drives.
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